1895 - 1920

Return to Quality
In the mid 19th century William Morris of England (& others) were tired of seeing what the Industrial Revolution was doing to the quality of products. Their view started a movement which became known as the "Arts & Crafts" or "Craftsman" period. The vision was - put the designer back into the creation of the product. The movement believed that factory work made people less capable because they only performed one task in the product's creation... and that people would take more pride in making a product of their own. The movement made its way to America in the 1890s. People were tiring of the frivolous Victorian style and wanted something simpler, warmer, & more homemade...
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A new form arrived in this period, the "electric light".